The Shopify app for fashion brands who know their shoppers live on Instagram.
Virtual Try-On for your full apparel catalog. Visual search that finds the look. AI that designs your app to match your aesthetic. Built for the way fashion is bought in 2026.
Fashion's three hardest numbers.
Annual cost of fashion returns globally. The single biggest hidden cost in your P&L. Virtual Try-On is the most direct attack on it.
Share of Shopify traffic that's mobile. If your mobile experience is your website with a hamburger menu, you're losing the conversion.
Higher conversion rate of native mobile apps vs. mobile web for fashion. The app isn't optional anymore — it's the channel.
- 01
Try-on that fits the way fashion is browsed
Customers don't decide to 'try on' a dress. They scroll. They see something. They keep scrolling. Catalog-level Try-On means every dress is already on them — no decision required.
- 02
A storefront that matches your brand
Fashion lives or dies on aesthetic. Storecraft's AI designs your app to feel like your store — your colors, your tone, your mood. Not a template that betrays your brand the moment a customer opens it.
- 03
Festive-ready, automatically
Your collections drop on calendar moments. Eid. Diwali. Spring. Black Friday. Storecraft transforms your app for each one without your team touching it.
- 04
Visual discovery, the way Instagram trained your shoppers
Your shoppers screenshot looks they want. Storecraft turns those screenshots into purchases — directly inside your app.
First fashion brands launching on Storecraft in 2026.
Pilot brands appear here as they sign. Want to be one of them?
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Are you one of the first fashion brands on Storecraft?
We're working with two founding fashion brands as launch partners — your store, fully built on Storecraft, free for the first year, in exchange for helping us shape the category. White-glove onboarding. Direct founder access. A real say in what we build next.
Your fashion app, on Storecraft.
Start a 30-day trial, or book a 20-minute demo with your real catalog.